My Entrepreneurial Journal

  Ranking, Link Building & Google Analytics   This week we focused on ranking, link building and Google analytics.  I will say that I really enjoyed learning about these focuses this week and was able to put together an action plan to better my ranking and traffic to my website.    As the owner of the club, I plan to use D1 Athletes, coaches, club directors, and even ask Kerri Walsh to record videos with drills, tips, and motivational speeches that I will highlight on my website once a week, which will be used to draw future athletes into my club.     In addition, I plan to ask Kerri Walsh (I work for her) to link my website to her P1440 website as well as work with Athletic Republic to link our website their page.  I think by taking each of these measures, I will be able to get more traffic and awareness out there – allowing me to attract more customers.     I will also keep a log of the video focuses, participan...

  As my website is up and running and my Google Ad is out there, it is time to get my name out there and draw attention to my websites.     We have spent our time this week talking about the importance of social media and which sites would best help promote our websites.     I have very much enjoyed this week’s topic and focus.     As my target market includes teenage players and their parents, I think utilizing Instagram, TikTok, Snapchat (for the teenagers) and LinkedIn, Facebook and Twitter (for the parents) would all be beneficial sites to start to promote my business on.     While I plan to make a presence in each of these sites, I will begin my focus heavily with Instagram as I feel this is the space my target market spends most of their time.  I have also noticed that my competition promotes heavily on Instagram.  I am slowly learning how to utilize the site, but it has been fun learning.  I realize t...

This has been a very insightful week.  We have focused on landing page optimization and basic SEO.  I will first talk a little bit about landing page optimization as I actually feel a little passionate about this topic.  I am a big believer in being honest and direct in what you are offering, what you are about, and what you are advertising.  Headlines are like promises in a way.  What we promote in our headlines needs to be what we are actually offering and should appear on the landing page.     We talked about several ways to help improve our landing page optimization.  As mentioned above, I think one way to improve our landing page optimization is by making sure our headlines are offering an accurate, honest and fair description of what we are offering.  Then having a landing page promoting exactly what was advertised.  I also think having an attractive landing page is important. ...

This week our ads went live!  If I am being completely honest, I have mixed emotions about this.  It is exciting to see how this all comes together and I love being able to track the progress we are making, yet it I am afraid to be charged.  Spending money always makes me nervous.     As my ad went live, and as we studied how to track and optimize ad performance, I was able to see how all the numbers work.  I learned how to get my tracking code and install it on my website. I have enjoyed learning how to track.  I am especially interested in learning which pages are being visited.  My ad had only been up for a day and I was able to see how many impressions and clicks I have received.  I also received an inquiry about my club today, which perhaps this is all working the right way.   One confusion I have is why do my keywords change on their own.  This has me baffled a little.  I ...

 W09 Reflection:  Relevance & Quality Score As we continue to move forward with the launching of our businesses, we directed our focus this week to quality scores and relevance.  I very much enjoyed learning about quality scores and how to focus on expected click through rates, ad relevance, and landing page experience.  The two elements I am most interested in is ad relevance and landing page experiences.  Our ads really need to be an accurate description of what service we are rendering and must lead to an attractive landing page that matches what we are highlighting in our ad.     As a class, we saw a case where the ad was highlighting and promoting lots, while the landing page was focusing on homes for sale.  I think it is very important that the two match.  This will allow us to attack the correct audience and lead that audience to a call to action on our landing page.     I have actually ...