W11 Reflection: Landing Page Optimization & Basic SEO

This has been a very insightful week.  We have focused on landing page optimization and basic SEO.  I will first talk a little bit about landing page optimization as I actually feel a little passionate about this topic.  I am a big believer in being honest and direct in what you are offering, what you are about, and what you are advertising.  Headlines are like promises in a way.  What we promote in our headlines needs to be what we are actually offering and should appear on the landing page.  

 

We talked about several ways to help improve our landing page optimization.  As mentioned above, I think one way to improve our landing page optimization is by making sure our headlines are offering an accurate, honest and fair description of what we are offering.  Then having a landing page promoting exactly what was advertised.  I also think having an attractive landing page is important.   A couple other ways to help optimize landing page would be to add testimonials on the landing page, and highlighting promotions.  I have thought about this and I think one thing that will add conversion to my site it to offer and highlight a free trial.  

 

In talking about search engine optimization (SEO) I think about making sure our website is mobile friendly is very important.  So many people are searching on their phones.  I also am trying to learn about having multiple links to my site.  This is something we have been talking about and I would like to learn more.  I don’t think I fully understand.  

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