W10 Reflection ROI & Optimizing Ad Performance

This week our ads went live!  If I am being completely honest, I have mixed emotions about this.  It is exciting to see how this all comes together and I love being able to track the progress we are making, yet it I am afraid to be charged.  Spending money always makes me nervous.  

 

As my ad went live, and as we studied how to track and optimize ad performance, I was able to see how all the numbers work.  I learned how to get my tracking code and install it on my website. I have enjoyed learning how to track.  I am especially interested in learning which pages are being visited.  My ad had only been up for a day and I was able to see how many impressions and clicks I have received.  I also received an inquiry about my club today, which perhaps this is all working the right way.

 

One confusion I have is why do my keywords change on their own.  This has me baffled a little.  I noticed yesterday that the keywords being shown where none of the keywords I had used, so I changed them all last night.  When logging in just now, I noticed they were yet changed again.  This is something I need to understand better.

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