W08 Reflection: Ads

 This week we continued to focus on our Google Ads by selecting keywords, headlines, and descriptions to promote our businesses. After researching more about expanded and effective ads, we were asked to go back and add or modify what we had already come up with the week before. I used an expanded text ad, which allowed me to use three headline words in my ad that I thought would call attention to my ad.  As I have added a store selling Bacana Beach merchandise to my club website, I decided to focus the ad on sales.  I used headlines like “join the fun,” “Beach Volleyball Apparel,” and “Shop Online Now.”  I am hoping that my headlines create fun, excitement, yet a call to action.  

 

As creating a Google Ad is new to me, I was impressed with the suggested Ads Google created by looking at my website. I know when my website was being created originally, the web developer purposely used keywords that would call attention and give me the advantage in a google search.  I can see know why he put so much effort and thought into that process.  The suggested ads created were creative and strong in my opinion.  However, because I am choosing to focus on the store page instead of the club itself, I needed to create my own description, which was a good experience for me.  

 

I was excited to see how it turned out.  I also appreciate us sharing our ads with our classmates, as I value feedback.  The thing that impresses me the most about this week’s assignment, is the thought process and strategy behind all keywords and headlines selected.  

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